NAB 2017: How AI is remaking HollywoodNAB 2017: How AI is remaking HollywoodPresident, Customer Team

Greetings from Las Vegas, where the National Association of Broadcasters is having its annual conference. At NAB, 1,700 exhibitors and more than 100,000 attendees take over the Las Vegas Convention Center, representing a dozen industries including TV, movies, radio — and now, virtual reality.

And everybody here agrees. This is a big year for media.

Media/entertainment and cloud technologies are coming together. This changes the economics of the business, the ways people make and distribute content and how they relate to their audience. As the NAB put it introducing this year’s show, “It’s redesigning the very nature of how we live, work and play.”

Large-scale computing systems, next gen software and ubiquitous networks simplify and enable the recording, editing and transmission of content to billions of personal devices. Companies now broadcast more content than ever, in a direct relationship with each audience member. The quality of this relationship relies heavily on the seamlessness and personalization of the experience. The cost benefits and ease of use of the cloud-based model is driving change in all aspects of the business.


As president of the customer team at Google Cloud, this is a familiar and exciting story. In media, our customers are seeing cost and time to market reductions of 90 percent or better, with substantial performance improvements, by taking advantage of Google Cloud. Spotify, has seen up to 35x improvement in analytic performance, allowing them to greatly improve their personalization experience. For example, on-premises, their algorithms to identify top tracks took five hours; on BigQuery in Google Cloud it takes eight minutes.

Lead VFX studio on Disney's The Jungle Book, MPC artists built a complex photo-real world

Scripps Networks Interactive saw its livestream TV Everywhere video plays grow by 844 percent in 2016. 


They use the cloud to not only run their multiscreen video experiences on mobile and connected devices, but also deliver personalized ads targeted to each and every user.

What excites me most is not simply that our customers have new ways to create, personalize or monetize their content, or that they have a new level of agility in their business, with storage and network charges below what they’re paying just for the real estate where they keep their own servers.

These are both important, but most exciting is the way their digital assets are, like all data-rich businesses, coming into the age of artificial intelligence, particularly through machine learning.


In the case of media, machine learning allows customers to greatly scale activities that have historically been time-consuming and hard — for example, high quality translation and captioning to make content accessible to more audiences everywhere. It also enables completely new experiences — for example, companies can automatically create and deliver highlight reels of multi-hour sports matches for consumption on mobile devices, and build recommendation systems to ensure that their vast unmonetized long tail of content gets discovered by eager fans.    

This isn’t science fiction or a long-term research project. It’s here now. Those examples are just a few of the ways our customers already use machine learning.

We look forward to doing much, much more, and hope you’ll join us on the journey.

Renowned Television Creators Amy Sherman-Palladino and Daniel Palladino Sign Multi-Year Overall Deal with Amazon Studios

Emmy-nominated Executive Producers of new Amazon Original Series The Marvelous Mrs. Maisel to develop television projects exclusively for Prime Video SEATTLE–(BUSINESS WIRE)–Sep. 25, 2017– (NASDAQ: AMZN)—Amazon today announced that critically-acclaimed multi-hyphenates Amy Sherman-Palladino and Daniel Palladino (Gilmore Girls) have entered a multi-year overall deal with Amazon Studios. Sherman-Palladino and Palladino will develop television projects that will add to their unprecedented two-season greenlight of upcoming Amazon Original Series The Marvelous Mrs. Maisel, which debuts this fall on Prime Video. Th…

More than just a jacket: Levi’s Commuter Trucker Jacket powered by Jacquard technologyMore than just a jacket: Levi’s Commuter Trucker Jacket powered by Jacquard technologyEngineering Director, Technical Project Lead

Whether you’re cycling to work or juggling a cup of coffee, it’s often difficult to pull out your phone, unlock it and answer an incoming call, read a text or skip a music track.

To help you to control your digital life while navigating your real one, Google ATAP (Google’s Advanced Technology and Projects group) developed Jacquard—a connected apparel platform that allows fashion designers and apparel manufacturers to integrate connectivity and interactivity into clothes. And the first product that incorporates Jacquard—the Levi’s® Commuter™ Trucker Jacket—will go on sale Wednesday.

The first thing to know about the Levi’s® Commuter™ Trucker Jacket with Jacquard is just that: it’s a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag), it’s durable, designed to be comfortable for cycling and it’ll keep you warm on and off the bike. With Jacquard technology, you can perform common digital tasks—like starting or stopping music, getting directions or reading incoming text messages—by simply swiping or tapping the jacket sleeve.

Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google

The technology that makes this possible is embedded in the jacket. Gesture-sensing Jacquard Threads are woven into the cuff and wirelessly connected to your mobile phone using tiny electronics embedded inside the sleeve and a flexible snap tag. The snap tag also notifies you about incoming phone calls or text messages¹ with light and haptic feedback. The gestures on the jacket cuff are fully re-configurable: using the Jacquard app you can assign gestures to invoke different digital “abilities” that were designed specifically for an on-the-go lifestyle:

  • Play or pause your music, skip to the next track, or ask what song is playing².

  • Get your next direction, ETA, or the current time.

  • Receive updates on incoming call or texts with a subtle LED light and a vibration on your sleeve, and have the text message read to you.

Configure the gesture by tapping it, select an ability from the carousel, and assign the ability to a gesture by dragging and dropping.

The Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google is available for purchase Wednesday in select shops. Next week, it will be available in the US online at and at select Levi’s stores.

We’re excited for Jacquard to be out in the world, and look forward to seeing how connectivity and interactivity can dress up the rest of your closet.

1. For Android, you need a supported phone running Android 6.0.1 or newer. To check if your Android phone is supported go to For iOS, you need an iPhone 6 or newer running iOS 10 or newer. Features vary between iOS and Android. Requires a Google account, an internet connection, and a cellular plan for calls and texts. Fees may apply.

2.  Not compatible with some music services. Go to for info. Subscriptions and fees may apply.

A Levi’s jacket with Jacquard technology woven in

Amazon Web Services Announces the Opening of Data Centers in the Middle East by Early 2019

New AWS Infrastructure will enable customers to run workloads in the Middle East and serve end-users across the region with even lower latency SEATTLE–(BUSINESS WIRE)–Sep. 25, 2017– Amazon Web Services (AWS), an company (NASDAQ: AMZN), today announced that it plans to open an infrastructure region in the Middle East by early 2019. The new AWS Middle East (Bahrain) Region will consist of three Availability Zones at launch. Currently, AWS provides 44 Availability Zones across 16 infrastructure regions worldwide, with another 14 Availability Zones, across five AWS Regions in China, France, Hong Kong, Sweden, and a …

Andra Day sings “Strange Fruit” in support of grantee Equal Justice InitiativeAndra Day sings “Strange Fruit” in support of grantee Equal Justice InitiativePrincipal

Music has the power to ignite change—to encourage introspection and galvanize people.

Earlier this year grantee the Equal Justice Initiative launched the Lynching in America digital experience. This platform, built with support from Google, brings together the Equal Justice Initiative’s data and research on the 4,000+ victims of lynchings with the oral histories of families who still suffer the legacy of lynching today.

This week, Grammy-nominated artist Andra Day released a new cover of the anti-lynching protest song “Strange Fruit,” originally sung by Billie Holiday in 1939. Andra’s cover—recorded to raise awareness for the Lynching in America project—encourages us to take an honest look at this painful period in American history.

Our struggle does not stop. It simply continues. Black history does not repeat itself. It evolves. Andra Day

Since EJI launched the Lynching in America platform earlier this summer, the oral histories and site content have been viewed more than 35 million times. We’re proud to help EJI make this data and research more broadly accessible, and to support their efforts to memorialize the more than 4,000 victims of lynching and racial terror.

Tomorrow, Andra will perform “Strange Fruit” at the Global Citizen Festival, the annual concert in Central Park promoting freedom and justice for all. Tune into the live stream to watch her performance and  join us in supporting EJI in their movement for truth and reconciliation in America.

This week, Andra Day released a new cover of the anti-lynching protest song Strange Fruit, in support of grantee, the Equal Justice Initiative.

Tackle football season with your Assistant by your sideTackle football season with your Assistant by your sideThe Google Assistant Team

Football season is officially underway and your Google Assistant is ready to help you keep up with your favorite teams. With your Assistant on your phone or Google Home, start with “Ok Google” and…

  1. Stock up on the essentials by asking your Assistant to “Add chips and dip to my shopping list”
  2. Ask your Assistant about the competition: “Who does [insert your 🏈 team] play on Sunday?”
  3. Prepare for the game: “What’s the weather in Chicago going to be like today?”
  4. Double check the game date: “When does [insert your 🏈 team] play again?” 
  5. Get to know your Assistant by asking “Who’s your favorite football team?”

Ready, set, hut.

Football season is here and your Google Assistant is ready to help you keep up with your favorite teams.

The High Five: Searching to help Mexico City and other top trends this weekThe High Five: Searching to help Mexico City and other top trends this weekManaging Editor

Each week, we take a look at the most-searched trends (with help and data from the team at Google News Lab). Here are a few top trends from this week:

Mexico City earthquake

A fatal earthquake rocked Mexico City this week, and people turned to Google to find out how they can aid the recovery. Two of the top questions in the U.S. were “What fault line is Mexico City on?” and “Where to donate for the earthquake in Mexico?” Those questions were both in the top five searched questions in Mexico City as well, along with “What is needed in the shelters?” and “Where is the school that collapsed from the earthquake?”

From court to screen

Wednesday marked the anniversary of the famed tennis match between Billie Jean King and Bobby Riggs, and starting today, Emma Stone and Steve Carell portray them on the big screen. The release caused a racket in Search: Interest in “women’s tennis” spiked 140 percent higher than “men’s tennis.” (Game.) Billie Jean King was searched 230 percent more than Bobby Riggs. (Set.) And interest in Emma Stone was 290 percent higher than Steve Carell (match!).

Demagor-gone searching

One a scale from one to Eleven, how excited are you for “Stranger Things” season two? Unless you’ve been trapped in the Upside Down, you know that the show is coming back soon. We’ll help you out with a few of the top-searched questions this week: “When is season 2 of Stranger Things coming out?” (October 27), “Who went missing on Stranger Things?” (RIP Barb), and “How many Emmys did Stranger Things win?” (Zero.) It may have lost to “Handmaid’s Tale” at the Emmy’s, but it’s spooking the competition in other ways—“Stranger Things costume” was searched 1,040 percent more than “Handmaid’s Tale costume” in the last week. There’s only a few weeks to go, so get your Eggos ready.

Will it be a Graceful comeback?

Fans thought they said goodbye to “Will & Grace” in 2006 but now they’re searching, “What time will Will & Grace be on Hulu?” That’s right, the beloved NBC series is making a comeback on Hulu next week (all one hundred and ninety four episodes are now on Hulu as well). Other popular questions include, “How many episodes are there in Will & Grace season 1?” and “Is Leslie Jordan returning to the Will & Grace reboot?” (Karen Walker isn’t happy about that one.) There are a lot of “Will & Grace” lovers in Rhode Island, Iowa and North Dakota, the states that searched the most for the show this week.

Flu fighters

Flu season is around the corner, and people are aching to learn more. Search was congested with lots of queries, but the top ones were: “How long is a flu shot good for?” “How bad is flu season this year?” and “How to stay healthy during flu season? People are searching the most for “stomach flu,” followed by “keto flu.” Top regions searching for “flu season” were Delaware, North Carolina and Louisiana.

Check out what’s trending on Google with a look at a few of the top searches from this week.